Red Bulls' mission
giving wings to people and ideas
RedBull Field Marketing Specialist - Wings team
My role consisted of driving product trials, winning new users, introducing existing Red Bull users to new consumption occasions, and of course offering a memorable interaction that will drive brand loyalty. As a Wings Team Member, I was the face of the Red Bull brand.
I needed to be a credible Product and Brand expert by delivering a functional message and a sampling key chain with every consumer interaction. I was able to achieve these goals by developing and maintaining a working knowledge of Red Bull properties, events, and athletes while Being able to identify future Wings Team Members while out on the road to continue to grow the team.
In addition to Proactively providing ideas, contacts, and suggestions for sampling with my counterparts in the SBM program, I was awarded the opportunity to lead and orchestrate the Red Bull Bracket breakdance Reel competition.
Red Bull Bracket Dance Reel
Behind The Scenes